A2 MEDIA STUDIES - GRACE SUITER
Digipak - 21st January 2016
AUDIENCE FEEDBACK - QUESTIONNAIRE
27th January 2016
ROUGH CUT - 21ST JANUARY 2016
Creating the first draft of our digipak wasn't too difficult because Katie and I were downloading apps onto my Macbook Pro and were therefore experimenting with an aray of different visual techniques to allow us to stand out from everybody else. We used Compose Lite, an app that allowed us to superimpose different images together and this made the synergy throughout the whole digipak look professional, as well as the synergy with the magazine advert. Once we had edited the images on Compose Lite we attempted to add text and create the magazine advert and digipak on the same software, however this was ineffective and we therefore saved the edited images and imported them onto the cache drive on the school computers and pursued on using a mixture of Corel Photo Paint, Fireworks and Corel Draw, in order for us to use a range of different effects to intrigue and interest the audience. Overall, we felt extremely happy with the quality of the two ancillary tasks because both products look really professional and as though they've been created with a lot of expertise. Once we created the digipak, we decided we should create a questionnaire to get an idea on whether our target audience actually likes what we have created. Katie and I therefore created a questionnaire to see if they liked the digipak and whether it suited the indie pop genre, which we are creating our products to appeal to. We similarly asked whether they felt it looked professional and synergised well with the
magazine advert. Katie, Milo and I all handed out some of the questionnaires to get a fair and unbaised response from the target audience. Our main target audience is young people because they tend to listen to the indie pop genre so we therefore asked three, sixteen year olds, four, seventeen year olds and 2 eighteen year olds and an anonymous respondent who didn't fill in their age or gender even though we know she was a female. We therefore asked five females and five males and this makes the feedback fairly reliable. All of the respondents said that they felt the magazine advert and digipak were synergised and all ten also said that the digipak fitted the indie pop genre and looked professional. This was positive feedback for us and meant that we didn't have too much to adapt to the digipak. However, our final question was a qualative response, meaning that the audience could state their own personal feelings. This question collectively got comments regarding the text on the front of the digipak and this coincided with the feedback we received from the magazine advert. Many said they felt that the font style was not appropriate, stating that it should be the same on the front and back, have a better font style on the front, have a less heavy outlined and also perhaps have a grey outline as opposed to a black outline. To get more in depth feedback about the font style, Katie and I research a range of different styles and put them underneath the current front cover and collected a focus group and asked them which font style they liked the most and why. Katie, Milo and I all conducted the focus group and got some positive feedback, which will enable us to improve our digipak to impress our target audience.
FINAL DIGIPAK - 4TH FEBRUARY 2016
Above is the final draft of our digipak and we are really impressed with the outcome of it. After getting our audience feedback from the magazine advert and digipak, we realised that the text on the front needed to be drastically changed and therefore when we did our focus group on the different text styles, we used the same text style as the magazine advert to ensure the two different ancillary texts were synergised. But similarly to the magazine advert, we kept the image the same due to its professional look. On the left insert of the digipak and right insert (with the CD) we basically kept the two images the same and just slightly adjusted the levels of the fade to enhance the females face, but these changes are not very noticable at all. On the back cover of the digipak we also changed the font style because like with the magazine advert, the text style wasn't very feminine and looked slightly blunt and gave the wrong impression of the genre to the audience. We therefore used a thinner text and removed one of the songs to allow more room for spacing to make it look more professional. This looks much more appealing and eye catching. We also made the additional text at the bottom left of the digipak less bold and easier to read and this was similar with the barcode and logo for the recording company. We therefore felt that by making these small changes that the back cover was less daunting and less dark, but still abided by the stereotypical conventions of the indie pop genre.