has successfully maintained her Diva image and this is different to Mariah Carey who commonly gets verbally attacked for being a diva. Beyoncé is still presented as down to earth, regardless of being a diva, whereas Mariah Carey is presented as stuck up and snooty as well as being a diva. Beyoncé has managed to maintain a good mix between the two mediums.  Her hair is also in an up-do and has a crown at the front of the design. It is tilting slightly to the right (left for the audience) and this suggests that even though she is acting like royalty, she isn’t stereotypically Queen like and isn’t perfect even though everybody thinks she is. Beyonce’s make-up is also flawless giving the impression that she has the perfect skin that all men and women desire. Her lower forehead and inner cheeks are highlighted to draw attention to these areas and emphasise the surrounding facial features, including her red lips which adds to the sexualised image she is being portrayed in. Her rosy red cheeks also adds to this image, and makes her look flustered which again reiterates the sexualised image. This therefore supports Richard Dyer’s star theory because he states that stars are just products which are produced to intrigue and attract an audience. The line of vision is well used on the flyer because ‘Beyonce’ appears right at the top, the mid shot im age of her is then central and consumes around half of the page. There is then additional information at the bottom of the flyer and use of the line of vision allows the audience to identify the information quickly. The high key lighting additionally creates a positive image for the audience and therefore suggests that Beyonce is an upbeat artist who plans on entertaining her audience. The gold and fur surroundings also promote wealth and supports’ her diva like demeanour. The serif font is continuous throughout the flyer and the top half of the flyer consists of black coloured font, whereas the bottom is white. The top half stand out as the most important and this is because it’s the first part the audience sees and is required to be eye catching. The black serif title at the top consumes around 1/5 of the page and the second element of the serif text tells the audience what the flyer is promoting. The colour black connotes power, elegance and mystery which are three connotations which apply to Beyonce. Contrastingly, the text at the bottom is written in a much small white serif font which doesn’t stand out as much as the black text. The colour white connotes goodness, innocence and purity which is a contrasting connotation to the black which suggests that Beyonce has two different personalities on stage; one being raunchy and the other being more wholesome and innocent. The high key lighting also highlights Beyonce’s features and presents her as glowing and radiant which is a positive image and encourages her audience to come and see her show. The positioning also fits in with the line of vision which is the automatic way a person looks at an advertising product.