A2 MEDIA STUDIES - GRACE SUITER
ROUGH CUT - 12TH FEBRUARY 2016
AUDIENCE FEEDBACK - 17TH FEBRUARY 2016
Here's the rough cut for our music video 'Lovers or Liars' by Lauren Aquilina, which we gave gained permission to use from the artist. We were really pleased with it and Katie, Milo and myself were all apart of the ediitng process and contributed to this cut. Down below is audience feedback we all gathered from three lots of focus groups in order to see what our audience liked and how it could be improved to make it even better. We asked all females because that is the main target audience for the artist in the indie pop genre and therefore the audience our music video is aiming to target. I therefore created a range of questions to enable us to get as much relevant feedback as possible. Watch the video below to see their responses.
Overall, our audience feedback was really positive with everyone liking the music video we'd created. Some liking the varied camera angles and shots, others liked how it reflected the song, which made it hard hitting and easy to identify our idea for the music video. Everyone found the contrast between black and white filter and original camera shots effective, especially with the red lipstick in the performance element of the music video. All of the focus groups also liked the dialougue at the beginning, which was supportive for us as a group because we were unsure of whether it sounded clichè, so that settled our nerves. Similairly, they all said the transitions looked effective, with the fades coming in and out at the right time. The only improvement we had was to try and make the last shot where I tip my head down and then come back up with good make up, more clear. We therefore shortened the shot and made it look less drawn out and over the top. It now flows much smoother and should therefore be simpler to understand. Similarly, the other improvement of adding more transitions was also taken on board and more fades were introduced to gradually flow into dequencing shots.
SECOND ROUGH CUT - 17TH FEBRUARY 2016
This is the second rough cut that Katie, Milo and I produced as a result of our audience feedback and we made some changes including adding some extra shots and extending and shortening the lengths of specific shots. They were only minor details but are changes that upon second viewing, made a major improvement to our music video. We then showed this music video to a focus group and they outlines what they liked and disliked and luckily for us, all of the focus group responded with really helpful comments that were mostly positive with one improvement to ensure its excellence. The strengths included good lip synching skills, good use of shots including close ups and variation of shots and pace, very emotive direct address, conceptual make up that added to the emotion and distress of the music video as well as a wide range of settings, effective constrast in colour with black and white and colour and professional movement and panning. All of these comments were really positive for
us because it made us twice as sure that we had used all of the stereotypical conventions for an indie-pop music video. The only improvement we had was to change the long shot we used 0.15 seconds into the music video because it didn't particularly fit the indie-pop genre because the focus throughout was on the character and not the setting. Therefore the long shot was too focused on the setting and not appropriate for our music video because the setting wasn't the main focus. We therefore extended the shot that was used before it and deleted the long shot and the focus group said this change was much more effective and the shots joined much better together. The focus group also wanted to ensure that the absence of the male character was deliberate, which it was because we didn't want our music video to look tacky and predictable and so we thought that by focusing the music video on the female character and her emotions after the break up, that it would be much more relatable to our target audience of young females who all go through heartbreak. Similarly, by using a younger character we are making the music video more relatable to the younger audience.